Choosing keywords is one of those areas that can cause confusion when optimizing your website. What I discourage is the “shot in the dark” approach to picking out target keywords appropriate to your site and goals. Unfortunately this is what a lot of small companies do- rather than researching and measuring according to their business goals. One great tool that I’d like to mention is Google’s “Insight for Search“. Using this search tool you can do search comparisons for your…

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